Football star Lionel Messi has been named the global brand ambassador for J&T Express. Messi, an inspiration to athletes of all generations, is celebrated for his humility, hard work, and dedication—principles that align with J&T Express’s values.

Messi, a football superstar and a worldwide symbol in the sports world, is the first global brand ambassador for the logistics company J&T Express. The seven-time Ballon d’Or winner embodies the relentless pursuit of perfection and perseverance that J&T Express is known for.

Messi’s significant contributions as his team’s leading scorer highlight his belief in giving back to society, mirroring J&T Express’s dedication to serving the communities in which it operates. When asked about his success both on and off the field, Messi credited his teammates’ teamwork. Similarly, J&T Express collaborates with local network partners to provide customers in all its global markets with top-tier technology-enabled solutions.

Messi will help elevate J&T Express’s profile as a leading logistics provider, an all-in-one e-commerce expert at every stage of the supply chain, and a firm believer in the “better together” philosophy. “We are honored and excited to collaborate with Lionel Messi as our global ambassador,” commented Rachel Liu, worldwide branding director of J&T Express. She added that Messi’s work ethic, humility, and devotion align with J&T Express’s ideals, making him an athlete who transcends generations.

Messi has been a role model to many people with his perseverance and success. J&T Express aims to create logistical solutions that connect its customers to the world, much like football unites millions globally. “I am excited to be a part of this journey,” Messi stated.