Lionel Messi Partners with J&T Express as Global Brand Ambassador, Sparking Global Enthusiasm

Lionel Messi, a football player, has been designated the global brand ambassador for J&T Express. Due to his humility, work ethic, dedication, and shared values with J&T Express, Messi is an example to athletes of all generations.


The first global brand ambassador for logistics company J&T Express is none other than football sensation and global symbol Lionel Messi. The seven-time Ballon d’Or winner is familiar with J&T Express’s unwavering pursuit of excellence and tenacity.

J&T Express Signs Lionel Messi As Its First Global Brand Ambassador -  Construction Business News Middle East

Lionel Messi is the first global brand ambassador signed by J&T Express – Construction Business News Middle EastLike J&T Express’s commitment to helping the areas in which it operates, Messi’s belief in giving back to society is demonstrated by the amount of contributions he has made as the team’s top scorer. Messi remarked that his teammates’ collaboration was primarily responsible for his success both on and off the field. To that end, J&T Express is collaborating with local network partners to offer the best technology-enabled solutions to clients in all of its international markets.

Grupo T21 on X: "J&T Express, proveedor global de servicios logísticos,  anuncia a Lionel Messi como su Embajador Global de Marca. #GrupoT21  #Logística #Messi #JTExpress" / X

As part of his relationship with J&T Express, Messi will contribute to elevating the company’s brand as a premier logistics provider, a one-stop shop for e-commerce expertise at every stage of the supply chain, and a fervent supporter of the “better together” attitude.”We are thrilled and honored to work with Lionel Messi as our global ambassador,” J&T Express’s worldwide branding director Rachel Liu said in response to the announcement. He is a generation-spanning athlete whose work ethic, humility, and devotion are in keeping with the values we instill at J&T Express.

Messi’s achievements and tenacity have served as an inspiration to a great number of individuals. This is quite consistent with our basic values of building a long-term, responsible, and caring organization.J&T Express has made significant progress since its launch. Our desire to always improve ourselves and our joy for life are quite similar. Just like football unites millions of people worldwide, J&T Express wants to develop logistical solutions that connect its clients to the rest of the world.

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Messi said, “I am thrilled to be a part of this journey.”J&T Express has teamed with Messi to boost brand recognition and awareness of J&T offerings in an effort to play a part in the revolution of the logistic service value chain.With Messi joining the team, logistics company J&T Express is launching several campaigns in the run-up to Christmas and New Year’s Eve, including a social media initiative under the hashtag #JTBetterTogether.

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